MIFA Bluetooth Speaker competing with scores of others on global market - Examiner

The global wireless audio market is an extremely lucrative and highly competitive industry. All over the world, North American, European and Asian brands are trying to capture a piece of that multi-billion-dollar pie with ingenuity, crisp sound and devices that can fit in your handbag.

MIFA M1 Stereo Bluetooth speaker

Ostensibly, this level of competition, mixed with growing consumer demand, is generating obscene amounts of revenues for companies worldwide. And this is only just the beginning.

According to ReportsnReports.com, the global Bluetooth speaker market is projected to be worth around $7 billion by the year 2019. Other reports peg that number at roughly $19 billion. But whatever that figure may be, Bluetooth speakers are all the rage because you can listen to music with your friends anywhere on the go without having to share headphones or use your phone.

Stellar battery life, declining prices and innovative applications are all contributing to corporate success and soaring demand.

"The research says price of Bluetooth speakers has also declined since they were first introduced," the report states. "The high growth rate and lucrativeness of the Global Bluetooth Speaker Market have caused a price war among existing vendors, which has driven down the price of the speakers."

Indeed, the likes of Bose, Harman International Industries and Philips are all dominating this corner of the market. However, other brands are starting to make some significant gains by dominating the headlines and being unique in their own right. A perfect example is MIFA.

MIFA Bluetooth Speaker Now the World's Smallest

Earlier this month, MIFA, a three-year-old developer and manufacturer of wireless outdoor audio products, announced the official launch of the M1 Stereo Bluetooth Speaker.

At first, you may be uninterested by this release because it's just another Bluetooth speaker in vast ocean of other such speakers in today's global economy. But what makes this product newsworthy is the fact it's now the world's smallest Bluetooth dual speaker.

Weighing in at just 225 grams, you can take your speaker and listen to your music anywhere you wish, whether it's the park, your backyard or the office. Just be sure you respect others around you. You know, not everyone shares your passion for 1920s Dixieland jazz or Delta Blues.

Despite its size, the M1 Stereo Bluetooth Speaker is still very powerful. The built-in 950mAh polymer rechargeable battery enables you to listen to your favorite tunes for six hours at regular volume. The stereo rock sound is developed by having two-speaker drivers and one passive radiator inside the device.

The sleek design comes in an array of colors, including black, blue, yellow, white and pink.

Of course, the Bluetooth device helps you do more than just hear the music. Since the Bluetooth 4.0 or microSD card lets you connect to any electronic device, you can partake in a clear wireless hands-free phone experience through a high-definition, noise-canceling microphone.

Or, if you need to be woken up in the morning, then you can take advantage of its alarm clock functions.

This isn't your father's speakers. Since the company's engineers and developers have the average age of just 28 and have experience working with a wide variety of big brands, such as Sony and Philips, they understand what younger consumers want in their audio technology.

Music aficionados and abecedarians alike can enjoy the sound of their favorite songs.

Final Thoughts

Over the last couple of weeks, Bose has been generating headlines because it offered customers a 10 percent discount on its speakers over at Amazon. The purpose of the deal was to get younger customers interested in sound quality – you know those millennials today! - and avoid watching their favorite motion pictures or listening to their rock and rap music with horrid audio tech.

But will it work? It's too early to tell, but one thing is for certain: the younger demographic likes to be part of a brand that not everyone else is aware of, a brand that only they know. They also like young brands that are trying to take on the Sonys and Panasonics of the world.

One of the reasons why Under Armor and Chipotle have succeeded is because millennial consumers like to be the first ones in the door for an entirely new brand. They're always on the lookout for something fresh and exciting that nobody else has. And, well, MIFA may be the next brand coming out of China that may have the same story to tell on an international level.

Millennials have one thing in common: a desire for brand discovery.

source: http://www.examiner.com/article/mifa-bluetooth-speaker-competing-with-scores-of-others-on-global-market